CLIENT

Unilever

PROJECT

St. Ives redesign, a 25-year old Swiss skin heritage brand.

SOLUTION

Through several past restages, St. Ive's Swiss assets were entirely removed in hopes of contemporizing the brand and reaching new audiences. But the effect was just the opposite. Reintroducing the well-known Swiss mountain alp iconography gained back the brand's core consumer, which was an integral part of the project success. The new design was modernized with clean & natural elements and fresh photography. In addition, a benefit-based organizational system was developed to help consumers make the right choices based on their skin type. The result was a complete brand refresh across multiple categories, point of sale systems and key visuals. Retailers awarded primary shelf space which elevated sales and brand growth.

ROLE

Brand strategy, package design, key visual design, art direction of photography, in-store merchandising, promotional packaging & advertising, project management, quality control, brand standards