CLIENT

VCM Industries

PROJECT

Launch of 100% natural and safe eco-friendly insect repellent brand

SOLUTION

VCM industries is a company which has a long-standing reputation in the commercial bed bug control industry. As the market was quickly expanding into new consumer outlets, they saw an opportunity to introduce the first non-toxic, natural and safe insect control brand that really works. The name - EcoBuggy - and branding elements of the package design successfully balance the seriousness and approachability of the brand, so families can feel good about using it on their loved ones. A clover information device was developed for the packaging, which blossomed into an equitable graphic device used across all key visuals. The brand plans to keep expanding their breadth of insect control offerings for years to come.

ROLE

naming, identity, package design, key visuals, in-store merchandising, brand guidelines, production