CLIENT

Paris Presents inc

Project

Rebrand of EcoTools to elevate their commitment and leadership in the sustainable clean beauty movement. 

SOLUTION

EcoTools is a pioneer in the planet friendly beauty tools category. Although their products were made with sustainability in mind, packaging lacked in this area. A deep dive was conducted into the world of sustainable innovative packaging. In partnership with the client and vendors a less-waste packaging system was created across over 250 SKUs. EcoTools packaging is now made with 0-15% less plastic and fabricated with plantable seed-infused paper. In addition, a first-ever revolutionary eco-forward interchangeable brush head system was engineered. All supportive key visuals and messaging added to the success of this launch by extending their customer base by 18% across NA & Europe.

ROLE

brand strategy, package design, key visuals, campaign theme & messaging, copy writing, photography, art direction