CLIENT

Unilever

PROJECT

Launch of new deodorant wipes across five Unilever personal care brands

SOLUTION

Research showed that nearly 50% of people are applying their deodorant multiple times every single day, This on-the-go trend was a quickly emerging segment with competition beating Unilever to market such as secret pocket ball. New deodorant wipes were designed and executed across five Unilever brands at record speed - less than 6 weeks. All supportive key visuals were developed for the introduction.

ROLE

brand management, design, visual identity, key visuals, art direction, production, vendor management, quality control