CLIENT

Heavenly Foods

PROJECT

Heavenly Waffles Launch

SOLUTION

Heavenly Foods is a chef lead gourmet food company that blends great taste and high nutrition value into recipes. The Heavenly Waffles brand was sold solely online with only two offerings -regular and gluten-free. Mint was brought on board to redesign and elevate the healthy culinary aspect of the brand, and in addition grow their line to include four more flavors – cinnamon apple, banana bread, blueberry, chocolate espresso. Accelerated timelines were being led by recent interest from top food chains. Mint redesigned the packaging to include the inspirational creative expression of plating techniques in the photography execution. This stunning photography elevated the chef-inspiration behind the brand while enhancing the health-forward recipes.

Brand strategy, package design, key visual assets, sales presentations, production and quality control