CLIENT

Unilever

PROJECT

Dove for Men Clinical Protection Launch

SOLUTION

Research found that clinical strength and odor protection is paramount to men, specifically those with more severe sweat issues and sensitive skin. With deodorant sticks in hand, a new brand identity was created with a clinical look. Dermatologist endorsed iconography balanced with soothing upscale graphics created the elevated performance perception men were looking for. The design established a cohesive message across the entire men’s family of products and promotional assets.Today, Dove Men’s Clinical Protection line is towering over the competition taking top shelf position in retails stores. 

ROLE

Strategy, package design, brand expansion & adaptation, In-store merchandising