CLIENT

Jarden Home Brands

PROJECT

Redesign of Ball Preserving pectin line 

SOLUTION

Ball is known best for their home food preservation systems - traditional canning jars and lids. Most consumers were unaware of their extensive offering of preserving ingredients due to undifferentiated packaging, low distribution and dated design. By updating the packaging around the #1 jam & jelly ingredient, pectin, current consumers and newbie canners will identify with Ball as a brand that supports all aspects of canning and preservation systems. Bold and bright packaging was developed to communicate the end benefit of pectin. Modern photography showcased the appetite appeal and clearly differentiated it from other products on the shelf. The redesign jump-started an opportunity for the brand to re-think their current brand strategy and is leading the way for a total overhaul. Since the new Ball pectins hit the market, our consumers aren’t the only ones enjoying their delicious homemade jams. Ball is also enjoying a huge spike in sales and distribution.

ROLE

Brand positioning and strategy, identity, package design, copywriting, art direction